About Me

"From the South Bronx Middle School Runway to JLOVEWEAR, I design with purpose and heart."
I create to uplift—drawing on my New York roots, my family’s support, and years in fashion—to craft pieces that inspire, serve, and celebrate special occasions and everyday rituals. That same creative spirit flows into my poetry and music, starting with my single "Frickity Free," now streaming on all platforms, with more to come.
📖 Who I Am
I’m Jasmine T. Brown, a native New Yorker with a lifelong penchant for style. I learned to sew and crochet from my beloved mother, Kathleen, and as a teen I debuted a red-and-white pleated skirt with a matching floppy hat at my middle school fashion show in the South Bronx—a tough crowd that gave me rave reviews and the push to pursue fashion. I went on to study at Fashion Industries High School and the Fashion Institute of Technology, then worked for several years as a Fashion Designer and coordinated multiple fashion shows in the Bronx before moving to North Carolina. As a wife, mother, and businesswoman, my family and I work together to keep JLOVEWEAR focused on motivating and inspiring our clients while delivering great customer service.
💼 What I Do
JLOVEWEAR is a luxury lifestyle house offering elevated products for the self, the home, the spirit, and the everyday ritual. The collection includes luxury apparel and accessories, premium home décor, high‑end glassware and dinnerware, spiritual lifestyle tools like journals, affirmation decks, and ritual sets, plus curated gifts for personal use, weddings, corporate gifting, and home entertaining.
⚙️ How I Work
I design original pieces across each category of my collection with a clear intention: to serve, inspire, and bring beauty to daily life. I’m guided by craftsmanship, thoughtful materials, and purposeful details—creating heirloom-quality pieces that meet the moment and elevate everyday rituals. My process balances intuition with structure: I listen closely, prototype deliberately, and refine until form, function, and feeling align.
🎶 Beyond Fashion
I also compose poetry and music. My debut single, "Frickity Free," is streaming on all major platforms—and it’s just the beginning. As my catalog grows, I’m building bridges between style, sound, and storytelling, inviting people to experience JLOVEWEAR as a way of life.